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Coty and Elite to develop new line of scents.
October 5, 2011
By: TOM BRANNA
Editor
Coty Inc. and modeling agency Elite have forged a partnership to develop and market a new line of fragrances set to launch in January 2012. Financial terms of the agreement were not disclosed. The collection will include four fragrances that will embrace the alluring beauty and glamour associated with the world of modeling and fashion, according to Coty. “Coty has a great track record in identifying growth opportunities to strengthen our position as the global leader in the world...
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